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IEDC Training Course: Neighborhood Development Strategies

Date: September 22 - 23, 2016

Location: Cleveland, OH

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This practitioner-driven course uses the case study method to complement current neighborhood development theory. Participants will learn how to identify the major neighborhood actors, their objectives, and strategies for redevelopment, in addition to understanding the process for creating a strategic economic development plan to meet the neighborhood development goals. Specifically, this course will examine social capital (e.g., linkages, networks, talent, etc.), environmental capital (e.g., stewardship, residual management, etc.) and economic capital (e.g., investment and reinvestment) facing distressed neighborhoods and offer solutions to address local needs.


Course Highlights:

• Asset creation, wealth creation, and enterprise development & expansion
• Housing development, real estate speculation, and tax-base stabilization
• Public and private sector role in combating inner city unemployment
• Examining historical and current neighborhood trends
• Performing leakage assessments and gap analyses
• Aligning strategic plans for multiple neighborhood groups
• Understanding the underserved needs for banking and grocery
• Working with media to share success stories



September 22

8:30 - 9:00 am


9:00 - 10:15 am

Economic development's core activities generally include retaining, creating and attracting businesses and jobs. Neighborhood economic development programs strive to improve the economic well-being and quality of life within a city or region by providing jobs and strengthening the tax base. This session will provide an overview of the basic tools and strategies used to economically improve neighborhoods. Expectations and objectives will be set for the next two days and attendees will be given the opportunity to introduce themselves to the class.

10:15 - 10:30 am


10:30 am - Noon

Players, Roles and Leadership
As in traditional economic development, it is important that public and private stakeholders work cooperatively to create a safe and healthy community. During this session, you will learn about the people, businesses and institutions in a typical neighborhood, the different roles each plays, and how you can engage in effective working relationships with various stakeholders.

Noon - 1:15 pm

Lunch on your own

1:15 - 3:15 pm

The Neighborhood Economy
Before embarking on an economic development plan for a community, it is important to establish a baseline understanding of the neighborhood economy. By understanding the market dimensions of a particular neighborhood, economic developers can define a community's competitive strengths and align resources around focused strategies, all with an eye toward supporting businesses and marketing community assets.

3:15 - 3:30 pm


3:30 - 5:15 pm

Neighborhood Commercial Development
Neighborhood commercial development provides jobs for local residents as well as a tax base for the community. This session will focus on various mechanisms to achieve these goals. Since revitalization initiatives are multi-faceted, efforts must address improvements to the built environment as well as the social and economic conditions of the district and its surroundings. The session will highlight the importance of urban design, political and financial support, and the role of retail and non-retail establishments in strengthening the economic foundation of neighborhoods. An overview of business incentive programs that can be used to encourage investment will also be provided.


September 23

9:00 - 10:30 am

Workforce Development
This session focuses on one of the most important features of neighborhood development and revitalization: human capital. Workforce development and training programs, micro enterprise development, youth entrepreneurship, business development and safety are all components of economic development that support neighborhood development efforts. These programs will be discussed as well as how to facilitate and organize them within your neighborhood.

10:30 - 10:45 am


10:45 am - Noon

Community Economic Development
Economic development means the building of assets for a community and those who live there. A number of community economic development strategies have emerged in recent years to help build personal assets for individuals as well as the tax base for a community. This session will look at how economic developers can use banking, farmers' markets, entrepreneurship among other targeted strategies to support and enhance their economic development activity. The session will consider how community economic development can support new neighborhood developments, and the tools to get it done.

Noon - 1:00 pm

Lunch on your own

1:00 - 1:45 pm

Disaster Preparedness and Recovery
Disaster recovery planning and preparedness is no longer strictly for communities that regularly experience earthquakes or hurricanes. Whether the potential disasters are natural or manmade, communities must plan for disaster recovery in order to mitigate the impact that such a disaster could have on local businesses and residents. Planning for post-disaster situations can be a complicated, challenging and controversial process. Yet, a community engaging in difficult conversations regarding redevelopment choices before a major disaster strikes can help the community avoid dissatisfaction in an already challenging situation afterwards. Economic development professionals are uniquely positioned in the community to facilitate economic recovery - both before and after a disaster. Through their established connections with local businesses, they can coordinate involvement and leverage resources from the business community and are likely to take a leadership role in facilitating job recovery. This session will provide guidance to economic development professionals on the economic recovery process to stabilize the community‘s economic base after a disaster.

1:45 - 4:15 pm

Interactive Neighborhood Development Case Study

4:15 - 4:30 pm

Wrap-up and certificates


* Agenda subject to change

**Please note: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must stay until the final session on the last day. Please make travel plans accordingly.



Terri Reed Cutright
Terri Reed Cutright & Associates LLC

Terri R. Cutright was the Executive Director of Main Street Morgantown (MSM) from April 1990 through December 2014. Morgantown was a winner of the Great American Main Street Award in 1998, National Trust for Historic Preservation Dozen Distinctive Destinations 2007 and is the most decorated Main Street program in West Virginia.

She has also served, as a consultant on the Lake City and Berthoud CO, Whitewater WI, Durham, New Hampshire, Frostburg, MD, Martinsburg, Ripley, and Harper’s Ferry, WV resource teams. She also has assisted the State program in New Town selection and training since 1996. Because of her outreach work Terri was awarded the West Virginia Main Street Award in 1996, 97, 98 and 1999. The award was retired after 1999.

Terri was selected as the U.S. Small Business Administration’s West Virginia 2015 Women in Business Champion of the Year. Also, she has been selected to serve on the Business Networking International (Mountaineer Chapter) as the representative of Community/Economic Development.

Aside from her Main Street Morgantown position, Terri has owned her own consulting company, Terri Reed Cutright & Associates (TRC & Associates) for 5 years. TRC & Associates provides downtown/community consulting, fundraising assistance, special event planning, strategic planning and project management.

Terri Cutright graduated from West Virginia University with a BS in Business Administration with a major in marketing. She also has completed graduate hours in personnel management. Upon graduating from college, she worked in banking for seven years (Marketing Representative). In 1984, Ms. Cutright relocated to Southern West Virginia and Eastern Kentucky with her husband. Prior to moving back to West Virginia, Ms. Cutright was a Main Street Program Manager in Prestonsburg, Kentucky and a college instructor in business and marketing at Prestonsburg Community College.

Diane Lupke, CEcD, FM
Lupke & Associates, Inc.

Ms. Diane Lupke, CEcD, FM is President of Lupke & Associates, Inc., Consultants in Community Economic Development. Lupke & Associates, Inc. is a consulting firm specializing in market-based solutions for communities in economic transition. Since its founding in 1990, Ms. Lupke, her Associations, and Staff have helped more than 100 communities to identify niche opportunities, build consensus, and transform lagging economies with “new economy” methods. Ms. Lupke is an authority on the use of enterprise zones and other special tools for development, and she has twenty-five years experience in designing and implementing development strategies. Lupke & Associates has earned distinction for its work with distressed communities that face particular challenges: urban neighborhoods, struggling downtowns, and isolated rural economies. Ms. Lupke has been an active member of IEDC and its predecessor organization CUED since the mid-1980s and has served on the Board of Directors of both organizations. Ms. Lupke holds a BA from Earlham College and the MPA degree from Indiana University. She is on the Board of Advisors for the Local Policy Journal based in the United Kingdom and co-author of the OECD publication “Entrepreneurship: A Catalyst for Urban Regeneration”.

Mark Barbash, FM
Mark Barbash Economic Development Consulting

Mark Barbash is Executive Vice President / Strategic Initiatives for Finance Fund, a non-profit CDFI economic development corporation that provides financing for community and economic development projects throughout Ohio.

Mark has over 30 years of economic development experience, having served in the public sector at the local, state and federal levels, and in the private sector focusing on real estate and business development, and development financing. In his career, he has had senior level policy and management responsibilities, served in national association leadership positions, created new development programs, as well as working “on the ground” move projects forward to completion.

Between 2007 and 2011, Mark served as Chief Economic Development Officer for the Ohio Department of Development, where he was responsible for strategic initiatives, day to day management of the department. In this role, he served as the chief state negotiator for major state economic development incentives. For seven years from 2000 to 2007, Mark was Director of Development for Columbus, Ohio under Mayor Michael B. Coleman. In this position, he managed the 200 person Department of Development, which included economic development financing and incentives, neighborhood and code enforcement, building services, planning, historic preservation and housing. As the Mayor’s chief development strategist, he represented city government in negotiating major real estate development projects in downtown, growth areas, and with other political jurisdictions.

Prior to 2000, Mark served as Executive Director of Community Capital Development Corporation (CCDC) (a high volume SBA lender), Vice President of Miller and Schroeder Financial (an investment banking firm specializing in business and municipal financing), Deputy Director for Business Financing for the Ohio Department of Development, and Vice President for the National Development Council, a New York based nonprofit economic development consulting firm. His background also includes Congressional experience, having worked for a United States Senator, a member of the House of Representatives and the U.S. Department of Commerce.

Mark is a nationally-recognized economic development practitioner and trainer, having developed and taught a wide range of professional development courses, including business and real estate financing, entrepreneurship, and brownfield redevelopment for such organizations as the National Development Council, the International Economic Development Council, National Association of Development Organizations, many state-based economic development associations, and the U.S. Small Business Administration.

Mark Barbash has served actively on the Boards of many organizations. Among those he currently sits on are the Ohio Economic Development Association, Community Research Partners, The CATCO Equity Theater Company (where he is Board President) and the Parsons Avenue Redevelopment Corporation. In the past, he has served on the Board of International Economic Development Council (the national association for economic development professionals), the TechColumbus, and others. He has been designated a “Fellow Member” of IEDC in recognition for career contributions to economic development. During his service with CCDC, Mark was President of the National Association of Development Companies, the association for SBA CDC lenders. He is a graduate of the University of Wisconsin-Madison and is married to Mary Cartter Barbash. They have one daughter, Rachael Elizabeth Barbash.



CEcD logo

This course meets the professional development requirements for the Certified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.


Accommodations/Training Location

Westin Cleveland Downtown
777 Saint Clair Avenue
Cleveland, OH 44114
Phone: (888) 627-8085
IEDC Room Rate: $199 single/double
Group Rate Cutoff: Wednesday, August 31, 2016
» Reserve your room online




By August 11

August 12 - September 8

*After September 8

IEDC Member








Full Time Student**




*Walk-in registrations will be accepted. Full payment must be made on-site in order to attend the course.

** Copy of current transcript required.

Individual paying by credit card: Click this button if you are registering as an individual IEDC member or nonmember and paying by credit card.

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Partner, group or individual paying by credit card, check or purchase order: Click this button to download a form (PDF) if you are paying by check or purchase order, or registering with a promo code. Form must be faxed or mailed, and accompanied by payment.

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Should you have difficulty registering online, please download the course registration form (PDF).

Refunds less a $60 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $60 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.



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