“I like the leadership conference because it challenges me as a CEO and makes me benchmark my organization against other top performing EDOs. I go back and implement some of the things that I learn at this conference, more so than any conference I attend each year.” Dyan Brasington, CEcD, FM, Executive Vice President, Economic Development, The Beacon Council, Miami, Florida
  • SundayJanuary 29
  • MondayJanuary 30
  • TuesdayJanuary 31
8:00 AM

Golf Outing at Deercreek Country Club $

Centerpiece for the Deercreek experience is a 285-acre wildlife and wetlands preserve. Golf at its best must always convey a sense of adventure, and Deercreek never disappoints as rare birds and native wildlife eye your every shot. Set in a gated neighborhood, Deercreek offers a warm family-oriented setting and a Southern welcome.

Boxed lunches will be provided. Bus transportation will be provided from the Hyatt Lobby at 8:00am for an 8:30am arrival at the golf course. Tee off time will be at 9:30. Club rentals will be available on site at your own expense. Bus transportation will be provided after the golf outing and will return to the Hyatt at 2:00pm.

Time: 8:00 AM - 2:00 PM

Price: $75

9:00 AM

St. Johns River Tour (River Taxi) $

Journey with your peers on a special boat tour along the St. Johns River, the largest north flowing river in the Northern Hemisphere. The IEDC educational tour will provide attendees with views and commentary on Jacksonville's port as well as the rich history along the river. See the sights on this incredible learning opportunity.

Time: 9:00 AM - 11:30 AM

Price: $55

10:30 AM

Economic Development Ethics Workshop

Are you faced with ethical dilemmas in your professional life? Do you have the tools to deal with ethical issues? Economic developers regularly encounter situations that require sound judgment and strength of character. This session will provide essential instruction on ethics in economic development and provide you with the tools to foster an environment of high standards in your organization. No theoretical lecture, this workshop will focus on real life ethical decision-making situations faced by economic developers.

Note: Due to the large number of attendees at these workshops, we are unable to accommodate requests to transfer registration between the Sunday and Monday ethics sessions. Ethics Workshops will also be held at the 2017 Annual Conference in Toronto, Canada on September 17-20, 2017.

Ethics training is a requirement for the Certified Economic Developer (CEcD) recertification processes. CEcDs who seek recertification are required to have two hours of ethics training each time they recertify.

Time: 10:30 AM - 12:30 PM

Price: Free, but registration is required


Ivan Baker, CEcD, AICP, FM, CEO, Economic Development Corporation of North Central Illinois, Oglesby, IL
Allison Larsen, CEcD, Principal, TadZo, Yakima, WA

2:00 PM

Opening Plenary Session

IEDC's 2017 Leadership Summit kicks off with welcoming remarks from the Jacksonville Host Committee and presentations from leaders making a difference in economic development.

Time: 2:00 PM - 3:30 PM

Master of Ceremonies:

Jerry Mallot, President, JAXUSA Partnership, Jacksonville, FL

Keynote Introduction:

Calandra Cruickshank, CEO, StateBook International, Kingston, NY
Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH

Keynote Speaker:

Jane L. Landon, SVP and Chief Technology Officer,, Jacksonville, FL
Amy Liu, Vice President and Director - Metropolitan Policy Program, The Brookings Institution, Washington, DC

3:45 PM

Concurrent Sessions - Speed Sessions

Each Speed Session will be offered from 3:45 - 4:25 p.m. and from 4:35 - 5:15 p.m., allowing attendees to attend two different sessions during the 90 minute timeframe.

Strategy to Implementation: Ensuring Your Strategic Plan is Not a Dust Collector

We all know that failing to plan is planning to fail, yet your community's strategic economic development plan is only as good as the implementation of that plan. EDOs often spend tremendous time and human resources developing an economic development strategy, but later become disappointed during the implementation phase. From dealing with limited internal project management capacity to uncertainty on how to get the community truly engaged, this session will provide EDO leaders with winning strategies on how to ensure your plans do not die on the bookshelf.

What you'll learn:

• Common pitfalls in strategic plan implementation and how to overcome them
• Recommendations from other EDO leaders on how they successfully approached - and made a difference - during the implementation phase
• Maintaining the momentum to carry out your strategic plan and demonstrating progress to your community's leaders over time

Moderator: Amity Farrar, J.D., Vice President, Project Operations, POWER 10, Atlanta, GA


Crystal P. Morphis, CEcD, Owner, Creative Economic Development Consulting, Elkin, NC
Victoria Pratt, CEcD, Executive Director, Jefferson County EDC, Jefferson, WI
Chris Pumphrey, Executive Director, Douglas County Economic Development Authority, Douglasville, GA

Solutions for Satisfying Work-Life Integration as Economic Development Leaders

Technology is blurring the lines between personal and professional lives. It is not unusual for economic developers to work around the clock on SmartPhones and laptops as you strive to leverage your time. You are active members on the boards of local organizations doing volunteer work with key community organizations, giving input into business associations, and participating in a myriad of other interactions that come with community leadership – not to mention the fact that you need to please your own board and local elected leaders, answering their questions whenever they need attention. It is easy for lines to become blurred and stress to cause burnout or worse – conflict of interest issues with the economic developer. This session focuses on how economic developers can ensure they have time for their primary work and develop a work-life balance in the face of this reality.

What you'll learn:

• Balancing personal and professional needs against community expectations
• Strategies on how to delegate and empower your staff to help with core responsibilities
• How to recalibrate after your work/life balance has been thrown off

Moderator: Justin McLaughlin, CEcD, Executive Vice President and COO, Tulsa Regional Chamber, Tulsa, OK


Brenda Hicks-Sorensen, CEcD, Assistant Director of Economic Development, City of Fort Worth, Fort Worth, TX
James Hizer, CEcD, CCE, Partner, Convergent Nonprofit Solutions, LLC, Atlanta, GA
Mark J. James, CEcD, Vice President, Economic & Business Development, American Electric Power, Columbus, OH

A Discussion on Inclusive Economic Development and Gentrification

New corridors of businesses around a community are a welcome sight to an economic developer. However, new activity in low income neighborhoods often means that the cost of living will rise and become unsustainable for long-time residents, leading to their displacement. This session will look at how communities are revitalizing neighborhoods while ensuring that everyone feels welcome in the new community and can contribute to its growth.

What you'll learn:

• How to ensure everyone has a voice when making economic development decisions
• Best practices from other communities that have married revitalization and inclusive development
• Preserving neighborhood diversity

Moderator: Michael Meek, CEcD, President, Greater New Braunfels Chamber of Commerce, Inc., New Braunfels, TX


Cecilia A. Mowatt, Esq., President, Strategies in Site, Inc., Chicago, IL
Patricia C. Williams, CEcD, President, Callouch/Williams & Associates, Atlanta, GA

6:00 PM

Summit Reception

7:30 AM

CEcD Breakfast

7:45 AM

Executive Leadership Roundtable (Invitation Only)

This is an invite only event. IEDC has extended an invitation to executive-level economic developers to register for this event. If you did not receive an invitation and would like to register for this event, please email IEDC welcomes executive-level economic development leaders to attend this exclusive, intimate gathering. Tasked with driving economic growth and improving the quality of life for their communities, economic development leaders are constantly pressured to set the bar higher. To tap in and disseminate the leadership knowledge and experience amongst our most senior members, IEDC is offering this special invitational Executive Leadership Roundtable. Running alongside the Leadership Summit, this Roundtable-within-a-summit will give you a place to speak to your peers in confidence about the challenges you face on the job, about success stories, and about how you maintain the motivation to continuously innovate and keep your eyes on the horizon.

Note: The Executive Leadership Roundtable is only open to Leadership Summit attendees.

Time: 7:45 AM - 12:15 PM

Price: $125

Master of Ceremonies: Dyan Lingle Brasington, CEcD, FM, HLM, Executive Vice President, Economic Development The Beacon Council, Miami, FL


Gene DePrez, Founder & Managing Partner, Global Innovation Partners, Ltd., Sparta, NJ
Jon M. Roberts, Principal, TIP Strategies, Inc., Austin, TX

8:00 AM

State of the Economic Development Industry

IEDC President and CEO Jeffrey Finkle, CEcD, shares the results of IEDC's 2017 annual State of the Industry Survey and looks ahead to trending issues economic development leaders need to prepare for in the coming year.

Time: 8:00 AM - 9:15 AM

Keynotes Speakers:

Jeffrey A. Finkle, CEcD, President & CEO, International Economic Development Council, Washington, DC


Ivan Baker, CEcD, AICP, FM, CEO, Economic Development Corporation of North Central Illinois, Oglesby, IL
Howard C. Benson, Founder and Chief Executive Officer, National Community Development Services, Inc., Atlanta, GA
Mary Ellen Wiederwohl, Chief, Louisville Forward, City of Louisville, Louisville, KY

9:15 AM

Monday Plenary Session

IEDC's Chairman of the Board welcomes attendees and outlines his vision for IEDC in the coming year. Attendees will also hear from leaders making an impact in economic development

Time: 9:15 AM - 10:30 AM

Welcoming Remarks:

Lenny Curry, Mayor, City of Jacksonville, Jacksonville, FL

Master of Ceremonies:

Tracye McDaniel, President & CEO, Texas Economic Development Corporation and TexasOne, Austin, TX

Keynote Introduction:

John Pernsteiner, Vice President of Economic & Workforce Development, EMSI (Economic Modeling Specialists, Intl), Moscow, ID
Leslie Peterson, President, Chmura Economics, Richmond, VA

Keynote Speakers:

Mark Lamping, President, Jacksonville Jaguars, Jacksonville, FL
Michael Langley, FM, CEO, GREATER MSP, Minneapolis - Saint Paul, MN
Flint McGlaughlin, Managing Director, MECLABS Institute, Jacksonville, FL

10:45 AM

Concurrent Sessions

Economic Development Under the Sea: Turning to the Ocean for New Growth Opportunities

Much attention is focused on space exploration these days, but the ocean is quietly providing rich economic development opportunities for savvy investors. From the generation of sustainable energy to marine equipment to fishing and aquaculture, coastal and marine environments are a new frontier for economic development. This session will walk you through the things you should know about economic development opportunities under the sea, all while considering the health of our oceans.

What you'll learn:

• Economic development opportunities in the blue economy
• How to support water-oriented entrepreneurs
• Exploring key issues of sustainability in the blue economy

Moderator: Crystal Stiles, Director of Economic Development, Florida Power & Light, Juno Beach, FL


Dr. Steven Murawski, Population Dynamics/Marine Ecosystem Analysis Professor, University of South Florida, St. Petersburg, FL
Bob Swindell, President and CEO, Greater Fort Lauderdale Alliance, Fort Lauderdale, FL

Regional Economic Development: Organizing and Executing for Regional Success

As local economies begin to explore the impacts of regional economic development, it is beneficial for communities to fully understand its benefits and challenges.

EDRP’s new research examines how regional approaches to economic development fill a void within the traditional economic development landscape, and how EDOs can effectively implement regional strategies within the communities they serve. Additionally, this research explains why economic competitiveness and business climate improvements are greatly enhanced by organizing and executing regional strategies.

What you'll learn:

• How regional strategies can maximize the impact of scarce resources while simultaneously strengthening advocacy efforts
• How to expand your workforce simply by expanding your geographic footprint
• How to communicate the value of regional strategies to individual communities

Moderator: Amy Clickner, CEcD, CFRM, CEO, Lake Superior Community Partnership, Marquette, MI


Vanessa Goeschl, CEcD, Senior Vice President, Economic Development, Charlotte Regional Partnership, Charlotte, NC
David Maahs, CEcD, Executive Vice President, Economic Development Greater Des Moines Partnership, Des Moines, IA
John R. Sampson, President and CEO, Northeast Indiana Regional Partnership, Fort Wayne, IN
Rick L. Weddle, FM, HLM, President and CEO, Hampton Roads Economic Development Alliance, Norfolk, VA

Turning Around a Community Experiencing a Declining Working Age Population

Communities that are losing their working age population can enter into a vicious circle of population loss, difficulty in attracting new industries and creating jobs, and a decline in local revenue. While the situation can look bleak, recovery is not impossible. This session will look at some resilient communities that have seen a decline in their working age populations but have managed to rebound. We will examine some strategies for recovery.

What you'll learn:

• People, place and business strategies to attract new talent to your region
• Tips in revving up creativity and productivity in an effort to retain your working age population
• Mitigating the impacts of decreased local revenue

Moderator: Steve W. Weathers, CEcD, President & CEO, Erie County Industrial Development Agency, Buffalo, NY


Lakey Boyd, AICP, CEcD, Principal, Re:Posit Strategies, Birmingham, AL
Tracey A. Nichols, Director of Financial Services, Project Management Consultants, Cleveland, OH
Benjamin Pratt, Vice President of the Growth Partnership, Erie Regional Chamber and Growth Partnership, Erie, PA

12:30 PM

Leadership Luncheon

The biggest plenary session of the conference features a presentation from a keynote speaker.

Time: 12:30 PM - 2:00 PM

Welcoming Remarks: Chris Hart, IV, President & CEO, Enterprise Florida, Inc., Tallahassee, FL

Master of Ceremonies:

Barry I. Matherly, CEcD, FM, President and CEO, Greater Richmond Partnership, Richmond, VA

Keynote Introduction:

Jonas Peterson, President & Chief Executive Officer, Las Vegas Global Economic Alliance (LVGEA), Las Vegas, NV
Kirk Wendland, Executive Director, City of Jacksonville - Office of Economic Development, Jacksonville, FL

Keynote Speaker:

Jim Stallings, Managing Partner, PS27 Ventures, Jacksonville, FL

2:00 PM

Mayo Clinic Tour$

You've heard of the Mayo Clinic. On this tour you'll get to visit one of three Mayo Clinics, which are research hospitals in the United States. Cancer research and brain research are areas of specialty and will be on exhibit. You'll also get to see how this world class medical facility engages entrepreneurs in their incubator area. This IEDC educational tour offers a perfect mix of economic development, medical research and more

Time: 2:00 PM - 5:00 PM

Price: $55

2:15 PM

Concurrent Sessions

Expect the Unexpected: Contingency Plans for Your Trade Mission

You have done all your research, have all your meetings confirmed, and your trade mission is off to a great start - until it isn't. Political, social or economic upheaval can derail a trade mission and put you and your delegation and its reputation in danger. This session will look at the safety, security and publicity considerations you need to take in order to ensure that you feel prepared in an event of a natural or manmade emergency.

What you'll learn:

• Common security situations and effective ways to mitigate exposure
• How to enlist the help of various security services to protect your delegation
• How to defend your mission and successfully manage communications with the host country and your own local media in the event of a crisis

Moderator: Ronnie L. Bryant, CEcD, FM, HLM, President & CEO, Charlotte Regional Partnership, Charlotte, NC


Maureen Krauss, Chief Economic Development Officer, Indy Chamber, Indianapolis, IN
Don Pierson, Secretary, Louisiana Economic Development, Baton Rouge, LA
Dr. Robert L. Quigley, MD, D.Phil, Senior Vice President and Regional Medical Director, Americas Region, International SOS Assistance, Inc., Philadelphia, PA

Becoming the "Go To" Resource for your Local Businesses

Economic development leaders must always do their best to anticipate, understand and respond to the needs of potential and existing businesses in their community. But as much as you try, your EDO is not always sought out by businesses that are seeking support. In some cases, smaller to medium size businesses may not even know that your organization exists and the services it can provide. This session will examine winning strategies of how economic developers can promote a clear line of communication with local businesses.

What you'll learn:

• How to increase exposure for your EDO and its business services
• The most important contemporary concerns for businesses of all sizes, and what you can do to help
• How to ensure your community stays competitive in terms of attracting and retaining businesses

Moderator: Marva Bryan, CEcD, Accounting Manager/Tax Incentive Analyst, Development Authority of Fulton County, Atlanta, GA


Barbra Coffee, CEcD, EDFP, Director, Economic Development & Tourism, City of Henderson, Henderson, NV
Colin O'Leary, Manager, Business Retention & Expansion, Venture Kamloops, Kamloops, BC, Canada
Ben Teague, EDFP, Executive Director, Economic Development Coalition for Asheville-Buncombe County, Asheville, NC

Where are the Millennial Entrepreneurs?

While much has been said of the millennial generation as being self-starters who are confident in their abilities and skills, it often appears that this seemingly entrepreneurial generation might just be entrepreneurial in mindset only. According to various research works, this generation is the least entrepreneurial in recent history and baby boomers are starting up more companies than any other age group. What does this mean for the future of entrepreneurship and how can your EDO make a difference?

What you'll learn:

• Understanding roadblocks for would-be millennial entrepreneurs
• How generational differences help explain entrepreneurial activity amongst the different age groups
• How to relate both ways in helping millennials translate promising ideas into action

Moderator: Dariel Y. Curren, Senior Vice President, Development Counsellors International, New York, NY


Stefan Pryor, Secretary of Commerce, State of Rhode Island, Providence, RI
Henry Ravenel, Founder & CEO, Southeastern Chamber of Commerce, North Charleston, SC

Building Partnerships for Reshoring Opportunities

Companies that were considering reshoring in previous years are now taking action. According to a December 2015 survey from the Boston Consulting Group, the share of manufacturing companies that are actively reshoring production to the U.S. has increased by approximately 250% since 2012. As thousands of jobs return to American shores, there are significant opportunities for well-prepared communities to attract these reshoring projects. Effective preparation includes building and leveraging partnerships at the local, state, and national levels. Speakers in this session will discuss the essential ingredients to developing successful partnerships for supporting reshoring companies in your community.

What you'll learn:

• Strategies to identify key partners in reshoring efforts
• Proven methods for engaging stakeholders
• The roles of local, regional, state, and national stakeholders in working to help attract reshoring firms

Moderator: Jason El Koubi, President & CEO, One Acadiana, Lafayette, LA

Robert Grieser, Chief, Marketing, Research, & Corporate Support, Federal Prison Industries, Washington, DC
Lynn A. Knight, CEcD, Vice President of Knowledge Management & Development (KMD), International Economic Development Council, Washington, DC
Mary Lynn Landgraf, Senior International Trade Specialist, U.S. Department of Commerce, Office of Textiles and Apparel (OTEXA), Washington, DC

4:00 PM

Concurrent Sessions

Activating Empty Spaces: Reimagining the Forgotten Spaces in Communities for Business and More

From abandoned churches to empty alleys, the nooks and crannies of a community can provide interesting new locations for businesses and community social events. By activating empty or forgotten spaces around the community, your EDO can make the most of its unused assets and bring new life and memorable character to your community. This session will examine some of the best examples of economic development outside the box of traditional real estate.

What you'll learn:

• How communities, city planners and economic developers are working together to enhance unused space in their cities
• Trends and comments on what drives developers to invest in repurposing unusual spaces
• Tips on creating a social buzz around new spaces that turn them into new social spots

Moderator: Allison J.H. Thompson, CEcD, EDFP, Director of Economic Development and Tourism, City of Cedar Hill, Cedar Hill, TX


Jacob Gordon, J.D., CEO, Downtown Vision Inc., Jacksonville, FL
Chris Jackson, PLA, PLA, Office Strategic Leader, TBG Partners, Austin, TX
John Karras, Founder,, Austin, TX

Revving Up Your Creative Industries with Incubation and Acceleration Services

When someone speaks of incubators and accelerators, the first thing that comes to most mind is tech companies. Creative industries -- such as design, music, or online apps and games -- need the same support services and programs that help get tech companies off the ground. This session will look at how EDOs can support the creative industries and their entrepreneurs to ensure a high-growth and dynamic local economy.

What you'll learn:

• Best practices from incubation and acceleration programs focused on creative industries
• Supporting entrepreneurs at the intersection of creativity and technology
• Preparing your creative industries to compete globally

Moderator: Marty K. Vanags, CEcD, President, Saratoga County Prosperity Partnership, Malta, NY


Kim Chestney, Director, Creative Industries Acceleration, Pittsburgh Technology Council, Pittsburgh, PA
Robert Fine, Director of Business and Entrepreneurial Development, City of Kelowna, Kelowna, British Columbia, Canada
Michelle Isabelle-Stark, Division Chief, Arlington Economic Development Cultural Affairs Division, Arlington, VA

Life in the Fast Lane: Case Study of Florida's Technology Hub

So much more than just a place for retirees and snowbirds, Florida has become a leading technology hub over the past decade. Through a collaborative effort of multiple EDOs, the private sector and other institutions, South Florida is home to the Network Access Point (NAP) of the Americas, an entrepreneurial hotbed, and a strong and growing IT and bioscience cluster. This session will showcase Florida as a case study in building a world-class IT cluster.

What you'll learn:

• Organizing stakeholders around the common goal of cluster creation
• Promoting the interconnectedness of related and supporting IT industries
• Breaking out of the Silicon Valley mold and getting your community on the world's radar as a global IT hub

Moderator: Tim Vanderhoof, Vice President, Business Development, Enterprise Florida, Inc., Orlando, FL


Jeff Kline, Founder, Chief Executive Officer and President, Accrisoft Corporation, Charlotte, NC

6:00 PM

Dine Around

Don’t dine alone! Get out of your hotel room and explore this vibrant city, while making new friends in our profession. IEDC has handpicked several exciting restaurants for conference attendees to explore together. Sign up at the registration desk and we’ll match you up with others for a great outing. IEDC will make the reservations; participants take care of their own financial and transportation needs. Bon appetite!

8:00 AM

Concurrent Sessions

Economic Development Book Club

Each year dozens of new books and articles come out on the latest economic development topics. This session will focus on a few good pieces of economic development literature to build a lively conversation.

Moderator: Todd Greene, CEcD, Vice President, Community & Economic Development, Federal Reserve Bank of Atlanta, Atlanta, GA


Hilary C. Coman, CEcD, Vice President, Enterprise Operational Risk Management, Wells Fargo, Charlotte, NC
Ronald Kitchens, CEcD, Chief Executive Officer, Southwest Michigan First, Kalamazoo, MI

Support Team: Recruit/Retain or Outsource?

A high quality support team for economic development - such as IT, event planners, training instructors, and accounting - is essential to a high performing EDO in a competitive market, but finding the right people within your budget can be challenging. Is it better to hire staff or outsource to local or national firms? This session will explore how to evaluate essential support staff hiring decisions, and what criteria to use when outsourcing.

What you'll learn:

• The cost/benefit of contracting for support services as compared to making direct hires
• How to manage working relationships between outsourced and permanent staff of your EDO
• Managing a transition from outsourced to permanent staff and vice versa

Moderator: Alex McCoy, MBA, CEcD, IOM, EDFP, Director, Garrett County Department of Economic Development, Oakland, MD


Brittany Ashby, Vice President/Consultant, Align, Cheyenne, WY
Cecilia Harry, Executive Director, Greater Fremont Development Council, Fremont, NE

9:15 AM

Concurrent Sessions - Speed Sessions

Each Speed Session will be offered from 9:15 - 10:00 a.m. and from 10:05 - 10:45 a.m., allowing attendees to attend two different sessions during the 90 minute timeframe.

Managing Generational Differences in the Workplace

There is much talk about how to manage differences between workers of multiple generations. It is important that EDO leaders understanding how to mentor, manage and support the continued development of younger employees, while also taking care not to discriminate against older workers. This session will highlight how one EDO leader is being especially proactive and successful in his approach.

What you'll learn:

• Characteristics of each generation of worker, and how they interact with one another
• Current thinking on how to support the professional development of millennial workers
• Creating a cohesive multi-generational office environment

Moderator: Danielle Casey, CEcD, EDFP, Director, Economic Development, City of Scottsdale, Scottsadle, AZ


Thomas Kucharski, CEcD, President & CEO, Invest Buffalo Niagara, Buffalo, NY
Scott Poag, CEcD, Project Manager, Augusta EDA, Augusta, GA

Increasing Your Community's ROI from Social Entrepreneurs

Channeling their can-do attitude towards creating social and financial returns on investment, social entrepreneurs can make your community healthier, wealthier, and wiser through their ventures in the environment, enterprise development and education. As an economic development leader, you have a role to play in helping these social entrepreneurs succeed, and in turn, making your community more resilient.

What you'll learn:

• Special needs of social entrepreneurs, and how incubators and business services are addressing these needs
• Benefits of social entrepreneurs in promoting equity and income equality
• Successful examples of how EDOs are engaging with social entrepreneurs

Moderator: Raymond Gilley, President, Decide DeKalb, Decatur, GA


Emily Gresham, Assistant Vice President for Research - Innovation and Economic Development, Florida International University, Miami, FL
Thomas Lyons, Professor and Director, Michigan State University Product Center, Food-Ag-Bio, East Lansing, MI

Employee Wellness in Your EDO and Community Businesses

There is a growing emphasis on promoting mental and physical health in the workplace, with the goal of keeping employees in top shape and productive on the job. EDOs of any size can bring these "employee care" benefits and philosophies to the office, and should be equipped to help businesses in the community offer the same benefits. This session will look at the most cost-effective and efficient ways of emphasizing wellness as a core value.

What you'll learn:

• Benefits of implementing employee wellness program
• How EDOs at all resource levels can incorporate these core values into a benefits packages
• Informing and supporting businesses that wish to incorporate employee wellness into corporate culture

Moderator: Laura C. Gambino, CEcD, Economic Development Coordinator, City of St. Cloud, St. Cloud, FL


Cassie Jensen, CWWS, CWPC, Wellness Consultant, Harden, Jacksonville, FL
Karen Niparko, Executive Director, Office of Human Resources, City & County of Denver, Denver, CO

11:00 AM

Tuesday Plenary Session

This morning's session featuring more high-level speakers from the world of business and economic development.

Time: 11:00 AM - 12:30 PM

Master of Ceremonies:

Craig J. Richard, CEcD, President and CEO, Tampa Hillsborough Economic Development Corporation, Tampa, FL

Keynote Introduction:

Paul Crawford, Deputy Director, City of Jacksonville, Jacksonville, FL
Mary Ann Moon, CEcD, FM, VP Economic Development and Marketing, TICE ENGINEERING, INC., Ridgeland, MS

Keynote Speakers:

Fredrik Eliasson, Executive Vice President and Chief Sales & Marketing Officer, CSX, Jacksonville, FL
Darnell Smith, Market President, North Florida Region, Florida Blue, Jacksonville, FL

1:00 PM

Cecil Commerce Center Tour $

Cecil Commerce Center is a 17,000-acre former military base (BRAC) that is steadily being repurposed to a private commercial and industrial park. This IEDC educational tour will include a visit to a state of the art, high-tech battery manufacturing facility and aerospace companies.

Time: 1:00 PM - 5:00 PM

Price: $55